W.J. Deutsch & Sons was founded in 1981 by Chairman, Bill Deutsch, to market quality wines produced by prestigious families from major wine regions of the world. The business that initially began with two employees importing a few family producers from France over two decades ago has grown to include a prestigious roster of internationally renowned, award-winning brands serviced by over 170 employees.

The Deutschs are proud to acknowledge the enduring relationships with their suppliers, many of whom have been part of the family since the business began in the early 1980s, including:

Australia – [ yellow tail ]®, [ yellow tail ]® Bubbles, [ yellow tail ]® Reserve
Argentina – Ruta 22
California – Kunde Family Estate, Girard, Sonoma Coast Vineyards, Windsor Sonoma, Joseph Carr, Josh Cellars
Chile – Llai Llai
France – André Lurton, Georges Dubœuf, HobNob, Patch Block, Pierre Sparr, Sauvion, Vidal-Fleury
Italy – Barone Fini, Lionello Marchesi, Villa Pozzi
New Zealand – The Crossings, Nine Walks
Portugal – Quinta do Vale Meao
Spain – Cruz de Alba, Mar de Frades, Ramon Bilbao, Volteo

Deutsch’s wines are sold to the trade with well-planned marketing support and offered to U.S. consumers at fair market prices. Today the company is renowned for its brand building prowess and ability to identify and fill consumer niches within the wine category. They have built numerous category leaders including: the #1 selling brand in the US, the #1 imported brand in the US, the #1 Australian brand in the US, and the #1 French brand in the US.